Description

This course will unveil the basic fundamentals of using Google Tags. You will learn to add, edit or remove the tags as per your requirement, without modifying the source code directly. The biggest benefit of learning this course is that it makes it easier for marketers to alter the tags without relying on the web developers to do it for them. One can use Google Tag Manager to modify and manage tags like marketing optimization JavaScript tags on websites. Without altering the site code, one can use the GTM user interface to add and update Google Ads, Floodlight, Google Analytics, and non-Google tags. This minimizes errors and lets you deploy tags on any website quickly. You can give permissions to your team to restrict the access to the site as well along with the integration of Google Analytics with the GTM tool. Once you complete the Google Tag Manager course, you will become an expert in the skill and can initiate a successful career with it.

This is an instructor-led course with an average batch size of 15 students. In a month of classroom training at Rajajinagar, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance.

What will I learn?

  • Learn exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for Marketers, Analysts and Developers
  • Create Tags, Triggers, Variables in Google Tag Manager
  • Understand what the Data Layer is and how it can be used to unlock the full power of Google Tag Manager and send dynamic data

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training

Google tag manager

  • Why use GTM
  • GTM supports both Desktop and Mobile sites.
  • You can evaluate your tagging strategy for corrections and improvements
  • All tags cab me managed outside of your website code.
  • New tags can be implemented very fast
  • Page load time can be decreased
  • With GTM, analytics becomes more easier and you can use many features of Google Analytics
  • Your tags will be come more accurate and consistent
  • Visibility of tags across site is increased.
  • Security Features of Google Tag Manager
  • Automatic Error Checking: If tags are not formatted correctly this feature prevents publication of such tags.
  • Error Recovery: You cannot deploy a tag which is going to break
  • User Permission Controls: You can grant user level controls for managing tags.
  • History Revisions
  • Using additional tags for marketing and remarketing
  • Set up AdWords conversion tracking
  • Set up Dynamic Remarketing
  • Course Review
  • You can add below Tags in Google Tag Manager
  • AdWords Conversion Tracking Tags
  • Google Analytics Tracking Code.
  • Google web master tools.
  • Double click Floodlight tags.
  • Other non-google related tags.
  • Starting out with Google Tag Manager
  • Course Introduction
  • Start with a measurement plan
  • Develop a tag implementation strategy
  • Tag Manager overview
  • Collecting data using the Data Layer, variables, and events
  • Pass static values into Custom Dimensions
  • Pass dynamic values into Custom Metrics
  • Track events with variables
  • Setting up Google Tag Manager
  • install the Google Analytics tag
  • Set up a GA Property variable
  • Set up cross-domain tracking
  • Understand the Data Layer
  • Basics of Google Data Studio
  • Setup Google Data Studio account
  • How to Connect with Google Analytics and Search Console
  • How to Build Dashboard Report
  • How to Connect with Facebook
  • How to Connect with Facebook
  • How to Setup Mail Report
  • How to reuse the template
  • Types of Report
  • Types of Chart
  • Design Dashboard Report using Google Data Studio
  • GTM and Data Studio Certification
  • Google Tag Manager Certification
  • Google Data Studio Certification

Mr. Akash

  • 10+ years of core technical and digital marketing Experience.
  • Akash is a Post graduate in Computer Science from a reputed university.
  • He has 10+ years’ experience in web development, Web designing & Digital Marketing field
  • Trained more than 2000+ students on digital marketing at Apponix.
  • 5 star ratings from all our students.
  • Well versed in Web application creation,helping his clients in SEO and digital marketing

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Description

This course will unveil the basic fundamentals of using Google Tags. You will learn to add, edit or remove the tags as per your requirement, without modifying the source code directly. The biggest benefit of learning this course is that it makes it easier for marketers to alter the tags without relying on the web developers to do it for them. One can use Google Tag Manager to modify and manage tags like marketing optimization JavaScript tags on websites. Without altering the site code, one can use the GTM user interface to add and update Google Ads, Floodlight, Google Analytics, and non-Google tags. This minimizes errors and lets you deploy tags on any website quickly. You can give permissions to your team to restrict the access to the site as well along with the integration of Google Analytics with the GTM tool. Once you complete the Google Tag Manager course, you will become an expert in the skill and can initiate a successful career with it.

This is an instructor-led course with an average batch size of 15 students. In a month of classroom training at Rajajinagar, you will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance.

What will I learn?

  • Learn exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for Marketers, Analysts and Developers
  • Create Tags, Triggers, Variables in Google Tag Manager
  • Understand what the Data Layer is and how it can be used to unlock the full power of Google Tag Manager and send dynamic data

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training
₹18,000 ₹ 18,000

Hurry up!! Limited seats only

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